For Retreat at Marble Valley, a serene VRBO tucked just five miles from Pursell Farms, I’ve helped build the property’s online presence from the ground up. I noticed an opportunity to better capture the calm, elevated atmosphere of the retreat through cozy visuals / short-form videos. The client wanted to capture the rustic feel as opposed to curating a “polished and fancy” look.

From there, I developed the brand’s creative direction — creating mood boards, curating a shot list, and producing original photo and video content that highlighted the property’s natural textures and simple design.

In addition to creative production, I manage the retreat’s Instagram — planning posts, engaging with the community, responding to DMs and inquiries, and overseeing all guest communication through social and email. The goal is to create a digital presence that feels authentic.