Creative Direction / Content Creation
For Goldfaden MD, I led multiple creative photoshoots highlighting their skincare. I styled and directed each shoot to showcase the products and their benefits for radiant, healthy skin. I focused on capturing bright, glowy content that reflected the brand’s clean and luxurious image. From concept to final edit, I ensured every visual felt elevated and on-brand. The content was later used across social platforms to promote and drive product sales.